The importance of promoting your organization on social media cannot be overemphasized. But unfortunately, many business owners are not engaging in social media marketing, thereby allowing their competitors to have the edge over them.
At least 60 percent of marketers or business owners are actively making use of social media. They mostly use social media for lead generation and to fulfil other business goals.
Even though several critics cannot see the benefits of social media, especially through a business perspective, there is no gainsaying the fact that social media has proven to be incredibly beneficial to businesses over the last twenty years.
This is why social media has become a huge part of many Americans’ everyday lives.
Businesses have been able to use social media to send their brand’s messages to the right group of people and at the right time.
And so, here are the top 5 benefits of promoting your organization or company on social media:
1. Increased Brand Awareness
Improved brand awareness makes any business to gain even more value. Image is everything, and it matters a lot in life and business. This is the primary reason why many big brand products come with high price tags.
Customers are more likely to transact with brands they recognize over an upcoming or no-name product.
Social media allows you to make your business or brand incredibly popular. The sharing option that comes with most social media platforms makes it one of the most potent benefits your company should explore.
When customers share a message, it has the potential of reaching hundreds of thousands of prospective customers. It is an automated and highly passive action that will not even cost you a penny!
Of course, there is an art and a science to making your posts or messages go viral. But that is a subject for discussion on another day.
Right now, all you need to know is that social media helps to boost brand awareness.
2. Increased Website Traffic
Social media platforms help businesses to reach their target audience via an entertaining and personable way. It is an excellent opportunity to bond with your customers who may otherwise have never heard about your business and what it can do for them.
Therefore, you need to ensure that both foot and website traffic should significantly increase as they find their way to your business. Social media platforms can help you to achieve this feat, especially if your message is well-crafted to reflect that.
3. Improved Rankings on Search Engine
A lot of internet users use Google, DuckDuckGo, Bing, etc. to search for services and products. Most social media users visit these platforms to be entertained, not to be sold to.
It is your job to ensure that your social media page has more than enough content that will draw targeted traffic to it at all times. This can help your business to have a social media listing, thus increasing the chances of appearing among the top pages for related services or products.
And since search engines love social media, your business – or website to be more precise – will start receiving a lot of quality traffic as a result of the wider visibility.
4. High Conversion Rates
Facebook alone, has over a billion active, monthly users. Instagram, Twitter, etc. also have their own crowd, and that is a lot of people who can be your customers if targeted well.
Advertising and social media can be used as a double-edged sword to target potential customers on these platforms. Increased brand awareness or visibility births more leads, and these leads can be made to travel into sales funnels and milked at leisure.
This means that more leads will visit your online store or website, and many of these leads will convert to customers if your sales pages hit the target well.
In other words, social media can help you to increase sales and boosts profits maximally.
5. Great Customer Feedback
Business is all about the customer, and the greater your product or service is, the better for your business.
By delivering the best customer service, your customers will be your unofficial brand ambassadors who will broadcast their pleasant experience with your business for free. And guess where they will be doing that: that’s right; on social media!
That is why you need to make sure that you do everything within your power to ensure both new and existing customers have the best experience when doing business with your company.
If you need an agency to help you handle all your social media promotions to help boost sales and profits for your business, you can get in touch with us via SOCIAL MEDIA PROMOTION for more information.